At Home With Stylist & Art Director Jessi Frederick
At Home is a series observing personal journeys, through origins and current spaces. With each feature, we hope to inspire duality of relaxation and effort in the every day.
Stylist and art director Jessi Frederick is the epitome of effortlessness. Jessi clearly communicates her life philosophy through her aesthetic: less is more. We caught up with Jessi in her Brooklyn loft, where she she has her hand in many projects including Stylish Gambino and recently launched Bonfire.
Where are you from? What was a defining memory from your origin?
Rochester, New York. I wouldn’t necessarily say I have a defining memory, but I know that I have a defining image of where I am from and a feeling that it gives me. Every time I think of home, I think of land, nature, and space, giving me a feeling of comfort & ease.
What was your favorite travel memory and why was it your favorite? What did you take away from it?
The first memory that comes to mind was my first trip to Costa Rica with my family. We spent a day filled with adventure, and every person in my family tossed their fears & worries aside just for that moment and it was amazing.
How do you reconcile the duality of relaxation and effort in your life?
I think self-awareness determines this for me. That, and taking breaks from my computer to walk outside (or sit on my roof for an hour).
What is one idea or concept that you stand for and why?
Less is more. I believe that the more chaos you surround yourself with, even in the way that you dress, the more overwhelmed you will become.
How do you build a sense of calm in your personal space?
Describe your personal style. How does it reflect back to your way of life?
I don’t think too much into how I dress because I dress for how I feel and how I want to feel, which is comfortable.
Where is your personal journey leading you to -- what’s next?
I am trying to discover what happiness means to me. So far, I’ve learned that it isn’t always about having a smile on my face, which is actually more revelational than you’d think. Seeking to find my groove in life and my career, make the necessary adjustments, and keep moving forward.
If this “journey” doesn’t lead me to a beach with a margarita in my hand, then I’ll be pissed.
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